Last update: 2011/08/21
One day Leonardo decided that he should start using standard technologies for business, not just develop them.
Six months after leaving my employer of 32 years I became CEO of CEDEO, an Italian company he had already a participation in, and made it the vehicle of his forays into the business of technology use. Today the mission of CEDEO is
To conceive, design, implement, deploy and operate advanced digital media solutions based on smart combinations of new technologies and standards for the next phase of pervasive media-enabled communication
These are nice words, but there is also substance. CEDEO started from the consideration that many video platforms exists today on the Web, but none offers users of the platform – i.e. any player in the video content life cycle: content creators, providers, distributors etc. - the means to do business with other platform users.
This is exactly what WimTV does. With reference to Fig. 1

Fig. 1 – The WimTV platform
a user can
A user can populate his content portfolio (MyMedia) in 3 different ways:
A user can monetise his assets in MyMedia in 3 different ways:
It should be no surprise that, say, YouTube and WimTV are worlds away as it is clear from a comparison of small portions of the Terms of Service of YouTube and WimTV
YouTube |
WimTV |
...These Terms of Service apply to all users of the Service, including users who are also contributors of Content on the Service. YouTube hereby grants you permission to access and use the Service as set forth in these Terms of Service, provided that
You agree not to distribute in any medium any part of the Service or the Content without YouTube's prior written authorization… |
...When you Import and Post Content to the Platform, you remain the sole owner of the rights to that Content and Company does not claim ownership of the materials. It is your responsibility to find one or more than one User that can help you distribute that content for eventual consumption by granting them appropriate Licences or to assume yourself the Role(s) that enable you to achieve that goal... |
This is well expressed by Fig. 3

Fig. 2 – Relationships between WimTV users
The WimTV platform is based on a low layer of very robust Open Source Software (OSS) packages and a middleware that makes reference to MXM.

Fig. 3 – The WimTV architecture
The platform exposes a standard HTTP interface for browser-based access and a Representational State Transfer (REST) API that applications on a variety of devices can access.
These are some API
The platform offers a number of native services
The WimLive service deserves some words. With reference to Fig. 4

assume tha an Event Organiser (EO), who is organising a live event, makes a revenue sharing agreement with an Event Reseller (ER) and communicate their agreement to WimTV. ER shoots the event and sends the AV stream to WimTV. Whenever an end user pays WimTV and enjoys the streaming, WimTV immediately splits payments according to the communicated revenue sharing agreement.
WimLive offers a number of features that are not found on similar systems
The platform offers a number of native applications
WimTV is based on a simple but effective business model: