Last update: 2011/08/21

Riding the media bits

 

 

Getting things done my way

 

One day Leonardo decided that he should start using standard technologies, not just develop them.

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Six months after leaving his employer of 32 years Leonardo became CEO of CEDEO, an Italian company he had already a participation in, and made it the vehicle of his forays into the business of technology use. the current mission of CEDEO is

To conceive, design, implement, deploy and operate advanced digital media solutions based on smart combinations of new technologies and standards for the next phase of pervasive media-enabled communication

CEDEO has developed a web platform called wim.tv providing unique features to its users – i.e. any player in the video content life cycle: content creators, providers, distributors etc.

A user starts by registering on the platform so that he can open a private page and manage his assets, e.g.

1. Import his own content to the platform
2. Acquire rights to content posted by other users on their public pages
3. Create a “request for content” satisfying specific requirements ("Contest") to get more content
4. Create a public page
5. Post content of which he has (native or acquired) rights on his public page
6. Export content of which he has rights from the platform
7. Post content of which he has rights for end users to see
8. Stream content to end users

Figure 1 depicts the main functionalities of the platform.

 Figure 1 – The wim.tv platform

A registered user can populate his wim.tv content portfolio (“my media” in the figure) in 3 different ways:

1. By importing content of which he has rights (“my content” in the figure) to the platform.
2. By acquiring rights to other users’ content from the “B2B marketplace” of the figure
3. By creating and posting a request for content (“video contest” in the figure) satisfying specific requirements via C2B crowdsourcing, e.g.

A registered user can monetise his assets (“my media” in the figure) in 3 different ways:

1. By making public and private (i.e. restricted) offers
2. By exporting content of which he has rights (“acquired content” in the figure) for a variety of delivery channels: Web, IPTV, 3G, broadcast
3. By posting (“showtime” in the figure) and streaming content of which he has rights to end users

A wum.tv user can describe the content intended by the Contest or export

1. Subject of content
2. For what distribution channel: wim.tv, Web, IPTV, 3G, broadcast
3. How many passages per month
4. Rights (exclusive/non exclusive)
5. Countries (included/excluded)
6. Duration and/or expiry date
7. Price
8. etc.

wim.tv streams video in clear text mode and protected mode and, faithful to its WIM acronym, wim.tv streams to Web, IPTV and Mobile devices.

There are two general categories of wim.tv users: those who “open shop” in the wim.tv instance operated by CEDEO.net and those who operate their own wim.tv platform. Content posted on any instance of wim.tv is interoperable with any other instance of wim.tv platform.